Welcome to

the modern family.

We are constantly driven by our mission and identify pain-points in day-to-day parenting. Doona™ works collaboratively, leveraging the broad capabilities and experience, to alleviate these pains. The outcomes of this process are high-quality products and solutions that truly make an impact on modern day parenting.

explore car seat

Our Vision

Inspiring Practical Parenthood

Doona™ is a visionary company committed to improving and simplifying the lives of parents and their babies by introducing innovative products and solutions.

Our Mission

Providing Tools For Parents

At Doona, we recognise that we live in fast paced world in which every aspect of life is connected to another. Family, work, and leisure all come together to form one holistic lifestyle.

Our mission is to continue developing innovative products that impact people’s lives without compromising on integrated functionality, quality, safety and design.

Our Values

Innovation & Quality

Innovation is the heart of our products, it’s also our passion. Nothing gives us more satisfaction than coming up with new ways to do things better. Innovation provides us a distinctive competitive advantage, and it is part of our intellectual property, including patents, designs, trademarks, and copyrights. When developing our products, we look for critical needs which are unmet and we bring ideas to life that address those needs.

Our Story

“It all began with my desire to create a safe and simple environment for the most precious thing in my life – my newborn daughter Danielle (“Doona”). While we understood the importance of protecting her, the day-to-day use of car seats and strollers was agonizing. From my small designer’s workshop, I set a clear goal in mind: To transform the infant car seat into something safe yet simple and practical. This was the idea behind Doona™.

Today, Doona’s vision is to share this passion with all parents around the world. We are constantly striving to design products that will inspire parents and help them in the first stages of parenthood. We welcome you to join our exciting journey.”

Yoav Mazar, Founder

award winning products


car seat

Doona™ was designed to provide parents a safe and practical mobility solution for their baby, both in and outside of the car.


liki trike

Get ready to roll with Liki, the best and most compact folding trike in the world.